Michael Hyatt


Michael Hyatt offers a great example of new marketing.  Rather than summarize the post I will offer my perspective.  First, you don’t have to be in business to apply the principles of new marketing (read the post to find out what they are).  I actually think we would all be more productive and get along better if everyone applied them.  Second, authenticity is an under-appreciated aspect of customer service.  For more on authenticity click here.

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The interview below was filmed backstage at the Chick-fil-a Leadercast.  Below is a quote that should make you want to watch all 12 minutes of the interview.

There’s more upside differentiation on service than there is on the next flavor of milkshake.  All the chemical, food pieces of it are much easier to duplicate than some of the service components.  We’re going to continue to have great tasting food but we’re going to put a service experience that is as if you are eating at a Macaroni Grill or Houston’s Restaurant or some swanky restaurant where you’d pay 2 or 3 times the price.  Customers really love it.

There’s a lot to like in this interview but here is the performance take-away that I got, high quality products are easier to replicate than high quality customer service.  If it was easy everyone would be doing it.  Watch the video to learn how Chick-fil-a is providing great customer service.

I am clearing out some stuff I have been wanting to write about but don’t have time.  I commend it to you without comment.

Michael Hyatt provides practical advice for busy people

Cole NeSmith writes about the conflict of creativity and safety

Chief Learning Officer has articles on peer to peer knowledge sharing and embedded learning

ASTD has an article on the future of social learning

Seth Godin writes about two types of learning

The title of this post is not the conclusion that Michael Hyatt’s guest blogger wants you to come to after reading his post on lifelong learning.  As a person who loves reading but has a hard time finishing a book, I appreciated the strategies he gives at the end (and a justification for buying an iPad).  He also shares some good insights along the way.

Example:

a love of reading can easily lead to a love of learning—a gift that will well serve both leaders and those who simply aspire to leadership.