Michael Hyatt offers a great example of new marketing.  Rather than summarize the post I will offer my perspective.  First, you don’t have to be in business to apply the principles of new marketing (read the post to find out what they are).  I actually think we would all be more productive and get along better if everyone applied them.  Second, authenticity is an under-appreciated aspect of customer service.  For more on authenticity click here.

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