Fortune magazine has a fascinating article about Trader Joe’s on its website.  Did you know they are privately owned by a German company that operates one of the largest supermarket chains in the world?  I didn’t.  Its a great read even if you don’t shop there.  Who knows maybe you’ll start buying organic brown rice spaghetti topped with salt free, fat free vegan organic marinara sauce followed up with frozen soy chocolate sandwiches after you read it.

For extra credit you can comment on how authentic you think Trader Joe’s is.  However, you must read this post first.

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